MUMBAI, Apr 28: Volkswagen, Europe’s leading car manufacturer,has announced that its brand ambassador, actor Neil Nitin Mukesh will be supporting its Think Blue Initiatives in India for next one-year.
Think Blue is Environmental protection and has a long history at Volkswagen and this tradition has been upheld and it has formed a solid foundation that has been crucial in the development of ‘Think Blue.’ strategy.
Speaking at the event last night, Lutz Kothe-Head of Marketing & PR, Volkswagen Passenger Cars, Volkeswagenen Group Sales India Pvt.Ltd, said ‘we realized Neil is extremely forthcoming about his support towards such campaigns besides his love for the latest
in automotive technologies which was a perfect fit with the Brand’s philosophy. We are really excited to have his support for our Think Blue campaign in India”.
“It is an honour and privilege to be associated with Volkswagen and its Think Blue. Campaign. I really look forward to doing my bit for a blue planet, Neil said.
The Think Blue has three main pillars: environmentally friendly solutions and products, individual behavior and environment-related initiatives that goes beyond products and technologies. Volkswagen intends to adopt Think Blue. (UNI)
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