NEW DELHI: E-commerce giant Amazon India on Thursday launched ‘Local Shops on Amazon’ programme that will help local shopkeepers and kirana store owners to sell online.
The company said it has been running a pilot with more than 5,000 offline retailers and local shops over the last six months to bring the benefits of online selling closer to them.
“Code-named ‘Local Shops on Amazon’, this programme helps customers discover products from local shops in their city from the convenience of their homes, while helping shopkeepers supplement their footfalls with a digital presence and expand beyond their normal catchment,” Amazon India Vice President Seller Services Gopal Pillai said in a blogpost.
These include stores from Delhi-NCR, Hyderabad, Mumbai, Bengaluru, Hyderabad, Pune, Jaipur, Ahmedabad, Coimbatore, Surat, Indore Lucknow, Saharanpur, Faridabad, Kota, Varanasi among others.
The programme pilot included sellers from different categories like kitchen, home, furniture, apparel, automotive, beauty, electronics, sports, grocery, lawn and garden, books, toys, jewellery appliances etc.
Pillai said, this programme will help customers get access to greater selection, faster deliveries, and additional value-added services, while local shops can transform themselves into digital stores. Amazon is pledging Rs 10 crore to immediately expand the pilot to include retailers and shopkeepers who wish to be part of the programme. (AGENCIES)
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