Excelsior Correspondent
JAMMU, July 25: Fairdeal Motors (FM) group, J&K’s largest Tata Car Dealer unveiled the all-new Harrier.ev, in a function held here today.
The launch marks a significant milestone in Fairdeal’s legacy, combining its decades of customer trust with Tata’s latest innovation in sustainable mobility.
The event witnessed the presence of Fairdeal’s managing director, Saleem Bakshi, Farhan Bakshi, executive director, Bhagwan Dass Gandotra, Rohit Gandotra, Mohit Gandotra, Ritvik Gandotra and ASM Mohd Danish Afzal from Tata Motors.
Speaking on the occasion, Chander Singh Katoch, general manager FM said, “This isn’t just the launch of a new car – it’s a celebration of how far we’ve come. Completing 25 years with Tata Motors and launching the Harrier.ev together is a proud and emotional moment for the entire Fairdeal family. We invite all Jammu localities to come visit their nearest Fairdeal Motors setup and drive the future of SUVs at any of our showrooms.”
The Harrier.ev represents Tata’s most advanced electric offering yet—built on the all-new acti.ev platform and designed to deliver performance, safety, and sophistication in equal measure.
With a MIDC certified range of up to 627 km and available in QWD Dual Motors setup and RWD configurations, the SUV offers a seamless and powerful driving experience with instant torque 504 Nm, fast charging capabilities and intelligent 6 drive modes.
Designed for both city and mountain terrains, it promises to meet the expectations of modern Indian drivers.
The Tata Harrier.ev has been launched in India with an introductory price of Rs 21.49 lakhs.
This price applies to the base model, with the top-end variants reaching up to Rs 30.23 lakhs.
Tata’s lifetime battery warranty and 5-star Bharat-NCAP rating further reinforce the SUV’s position as the most reliable and future-ready electric car in its segment.
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