Excelsior Correspondent
JAMMU, Sept 22: To encourage rural crafts, NABARD is organizing All India Crafts-Art Mela – “Gramya 2022” at Kala Kendra, Bikram Chowk, Jammu from 26 September to 2 October. This type of national exhibition is being organized by NABARD in Jammu for the first time wherein artisans and craftsmen from across the country will showcase and sell their handloom and handicraft products.
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This was revealed by Deputy General Manager (DGM), NABARD, J&K Regional office, Anamika while addressing a press conference at Jammu. She explained that the main objective of organizing this exhibition is to provide a platform to the artisans of Jammu and Kashmir and other states to display and sell their products.
“There is a good influx of tourists to Jammu during Navratras, due to which there will be good foot fall in the exhibition, which will lead to good sales. The exhibition will provide a suitable opportunity to SHGs/Artisans/FPOs/OFPOs to showcase their products, understand customer preferences, learn new marketing skills as well as develop a customer base,” she added.
General Manager, NABARD, J&K Regional office, Sandeep Sharma informed that artisans and craftsmen from across the country will display their exclusive handloom and handicraft products for sale in the exhibition. He said special and authentic products from different parts of the country will be available in this exhibition, which are generally not available in J&K.
Sharma said that stalls from 18 states across the country i.e. Punjab, Haryana, Himachal Pradesh, Madhya Pradesh, Rajasthan Gujarat, Bihar, Jharkhand, West Bengal, Karnataka, Andhra Pradesh, Tamil Nadu, etc will be installed in the exhibition. “The Gramya Mela is featuring some of the exclusive products like Tussar silk sarees from Jharkhand, Jaipuri quilts and Charma juttis from Rajasthan, Chikankari from Uttar Pradesh, world famous Mithila and Madhubani paintings from Bihar, etc. Some of the local products from J&K i.e. Basohli pashmina, Kashmiri carpet and Organic haldi, honey, etc will also be displayed in the exhibition,” he added.
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