Excelsior Correspondent
JAMMU, Jan 30: Voltbek Home Appliances Private Limited (Voltbek) – a JV between India’s No. 1 AC Brand, Voltas and Europe’s leading consumer durables player, Arçelik, today announced the opening of its first manufacturing facility in India.
Spread over 60 acres in Sanand, an industrial hub near Ahmedabad, Gujarat, the factory will manufacture home appliances that include refrigerators and washing machines. Backed by an investment of $180 million (INR 1000+ crores), Voltbek’s Sanand factory is one of the first white goods appliances unit in the State of Gujarat that will create an OEM base for home appliances in the region, along with local employment opportunities.
This state-of-the-art manufacturing facility will leverage Arçelik’s global expertise in manufacturing and product development and Voltas’s strong brand presence, and country wide sales and distribution network. With this new facility the brand aims to increase its product portfolio and develop new innovative products specifically designed for Indian consumers. Voltas Beko will also produce Direct Cool Refrigerators which are 80% of the refrigerator market by volume, and the facility will reach its annual production capacity of 2.5 million units by 2025. The factory will primarily cater to the needs of the Indian market, leveraging Voltas’ brand and distribution strength.
Speaking on the occasion, Noel Tata, Chairman, Voltas Limited said, “We continue to see huge growth opportunities for consumer durables in the Indian market — on its way to fast becoming a USD 5 trillion economy.
“The Voltas ‘Make in India’ programme envisages backing our market leadership ambitions with world class manufacturing facilities in India. Voltbek Home Appliances Private Limited, the partnership between Beko a global leader and innovator in the white goods space, and Voltas, the market leader in consumer air conditioning in India, will now have this world class manufacturing facility to support our growth ambitions”, he added.
Levent Çakýroðlu, CEO, Koç Holding speaking at the ceremony said, “This venture in India constitutes a strategic step within the framework of Koç Group’s global vision. By establishing Voltbek, our main goal is to become a key player in India’s rapidly growing white goods market. With 23 manufacturing facilities across the world, Arçelik expands its global footprint with new investments. Our global brand Beko is one of the fastest growing players in Europe and recent investments in Thailand and India, have strengthened our presence in Asia-Pacific region.”
Pradeep Bakshi, Managing Director & CEO, Voltas Limited and Hakan Bulgurlu, CEO, Arçelik also expressed their views on the occasion.
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