Excelsior Correspondent
JAMMU, Aug 10: To further encourage adoption of data as well as to reward existing data users, Vodafone has launched “Double Data” offer.
Under the offer, the pre-paid customers availing data recharge via 121 or through the special offers section on the Vodafone website and MyVodafone app, will enjoy double the value of the chosen data pack.
This offer is valid on all Vodafone pre-paid data recharge packs offered in Circle name starting first week of August till September end.
Elaborating the benefits of the “Double Data” offer, Pushpinder Gujral, Business Head, J&K, Punjab and HP, Vodafone India, said, “More than 50 per cent of our subscribers today use mobile internet, primarily for surfing, browsing, Email, social networking sites like Facebook, Twitter, etc. Over the last few quarters both the number of data users and the consumption of data per user has significantly risen. This ‘Double Data’ offer is our way of thanking our valued pre-paid customers for choosing Vodafone as their preferred mobile internet provider. We are offering them double value and encouraging new data users to explore the wonders of the internet. A host of data packs to cater to various customer categories and usage patterns, beginning from as low as Rs 36 for 468MB is being offered with double validity of 14 days”.
Vodafone is also launching a high decibel marketing campaign across TV, OOH, retail and digital in order to connect with the target customers and increase awareness about the Double Data Offer.
Continuing with its endeavour towards improving overall customer experience, Vodafone is investing on its Stores and Mini Stores heavily.
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