Excelsior Correspondent
JAMMU, Aug 19: UltraTech Cement, India’s leading cement manufacturer formally announced its launch in J&K markets today.
It is now consolidating its brand presence and strengthening foothold in the new markets post the acquisition of Jaypee Cement plants in June 2017. The new business acquisition will help UltraTech Cement customers get faster and vast delivery network in these markets. The consumers will also get access to the various services and consultation that the company provides along with innovative products palate.
India’s leading cement brand–“The Engineers’ Choice–UltraTech Cement” formally announced its expansion and execution of new acquired business of Jaypee Cement in J&K addressed to dealers, sales promoters, architects, engineers and other influencers. The brand launch of UltraTech in Jammu and the neighbouring markets marks its foundation in the local cement industry of these States.
This comes on the heels of UltraTech launching its brand in Visakhapatnam and Vijayawada recently. The company’s new wave of expansion is aligned with the Government’s infrastructure development goals and reinforces its strategic participation in India’s economic growth story.
Commenting on the occasion, KK Maheshwari, Managing Director of UltraTech Cement Limited, said, “J&K markets enjoy the first mover advantage for UltraTech cement expansion plans in the north post the Jaypee Cement acquisition and integration. The strategic launch in these states strengthens our foothold in the northern region. With the benefit of Jaypee Cement’s reputable stronghold in rest of the country, UltraTech Cement is geared up to propel its initiatives across the region and help build beautiful in J&K.”
The amalgamation of strengthened processes and upgraded technologies will aid UltraTech cement to attain remarkable growth in market share in these States and neighbouring towns. With these upgraded prospects, the establishment in J&K will help UltraTech cement achieve optimized economy of scale and reduced lead-time to key markets in the north. This is in turn helps to enhance competitiveness, customer service and value for all of UltraTech’s stakeholders.
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