NEW DELHI: Triumph Motorcycles today expanded its Bonneville range in India by launching its all-new superbike ‘T100’, priced at Rs 7.78 lakh (ex-showroom Delhi).
The British luxury superbike maker said it would add 11 more dealers in next four years, taking its count to 25 to expand its sales network as it is aiming to be a market leader in the 500cc segment.
Triumph, which presently has one-third market share in Rs 5 lakh above 500cc bikes, is aiming to be the leading player in the segment in the next four years.
“We are going to be number one premium and lifestyle brand in India and that’s our aim,” Triumph Motorcycles India Managing Director Vimal Sumbly told reporters here.
He further said: “Last year, we had 26 per cent market share in the category which we operate and this year we are having 29 per cent market share in April-September. This is almost one-third of the market.”
The present market size of over 500cc plus motorcycle is around 10,000 per year. However, over Rs 5 lakh category, where Triumph operates, the market size is around 4,000 unit.
Triumph competes with brands like Harley Davidson, Ducati, Kawasaki and Suzuki in the top-end segment.
Its portfolio spans across superbike categories of classics, cruisers, roadsters, adventure and super-sports. (AGENCIES)
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