JAMMU: Comparing the mesmerising natural beauty of the Bhaderwah with that of Pahalgam and Gulmarg, Chief Minister Mufti Mohammad Sayeed today called for concerted efforts to spiral tourist footfall by packaging ‘Chota Kashmir’ as an independent leisure destination.
After inaugurating the colourful Bhaderwah Tourism Festival, a carnival of rich cultural and folk events which attracts people from all all walks of life, Mr Sayeed also chaired the Seventh Board of Directors’ meeting of Bhaderwah Development Authority and took wide-ranging decisions aimed at putting the tourist resort in the forefront of travel industry.
In order to showcase Bhaderwah, Jai, Padri, Seoj and Kailash Kund as one-circuit destination, the Chief Minister ordered Tourism Department to convene a Travel Trade Conference on November 15 at Bhaderwah, to finalise family packages to increase inbound footfall.
He also desired that leading tour operators be invited for Familiarity Tours to obtain first hand appraisal and said that Bhaderwah is an ideal leisure destination which can attract tourists from neighbouring Punjab and Himachal Pradesh in large numbers.
Referring to Bhadarwah-Chamba Road as a major link to boost travel industry on the north axis of the resort, the Chief Minister asked the officers to bring hidden destinations like Bhaderwah on the tourism canvas of the State.
He described creation of high-end tourism infrastructure as capital-intensive for which he sought participation of the private players. (AGENCIES)
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