Toyota Kirloskar Motor launches ‘The Cool New Glanza’

Officials of TKM during launch of ‘The Cool New Glanza’.
Officials of TKM during launch of ‘The Cool New Glanza’.

Excelsior Correspondent
JAMMU, Mar 16: Toyota Kirloskar Motor (TKM) has launched its most exciting and much-awaited offering in the hatchback segment ‘The Cool New Glanza’.
Toyota’s most affordable offering in India, the Cool New Toyota Glanza is all-set to win customers with additional affordable variants, advanced features, dynamic look, sporty design and low cost of maintenance, making it a perfect value proposition in the segment.
The highly anticipated hatchback was launched at a virtual event today, in the presence of Toyota Kirloskar Motor (TKM) Executive Vice President of Sales and Customer Service Tadashi Asazuma and Atul Sood, Associate Vice President, Sales and Strategic Marketing at TKM.
Commenting on the launch, Tadashi Asazuma said, “Over these last few years the Glanza has won many hearts in India. And yet again with the Cool New Glanza, we are delighted to be recognized as a trusted brand by our customers who have started booking this new car in good numbers. Exclusively designed by Toyota’s designers, the Cool New Glanza features Toyota’s signature styling and sportiness. We believe it is the perfect choice for those customers who are seeking a stylish, technology laden, safe and comfortable car. The advanced connected technology used in the new Glanza is Toyota’s home-grown technology-Toyota i-Connect, which can be enabled through a smartphone or a smartwatch and is fully loaded with 45 plus features. What makes the cool new Glanza even more awesome is the ‘Heart Touching Guest Experience’ across all our dealerships. The new Glanza takes Toyota’s commitment to quality and service to a whole new set of customers for a delightful ownership experience, thus delivering mass happiness to all.”
Talking from the Marketing Strategy point of view for the Cool New Glanza launch, Atul Sood said, “At TKM, we have always focused on delivering the best products and services to our customers. In doing so it has been our endeavour to draw more customers to the Toyota Experience. The launch of the Cool New Glanza is an important step in that direction. It will be our goal to continue enabling more people to buy and experience a Toyota along with our renowned after-sales service which is a key differentiating factor”.