JAMMU, Oct 11: The Tata Nexon was launched here at Tata Motors in a simple but impressive function which is the result of Tata’s intent to break away from conventional approach of segmentation in its discreet forms and fulfilling a larger set of milieus. Connecting aspirations of customers with the Tata Nexon, we offer an unparalleled package of style, pereformance and innovative features.
Speaking at the launch Anil Jasrotia said, “Our focus is to introduce products that not only enhance the rand but simultaneously align with the rising aspirations of customer segments. As part of aggressive turnaround strategy, we have renewed focus on filling in product gaps and tapping the white spaces that will emerge. Conceptualised as a lifestyle SUV for young progressive individuals, The Nexon is the culmination of the radical shift in thinking and will further expand Tata Motors’ addressable Market”.
The Tata Nexon is a revolutionary design of “Breaking the Box” with an aerodynamic silhouette. This design element of the car enhances its sporty character and represents the evolution of the SUV design featuring the practicality of an SUV with style of a sports car.
Available in four variants- XE, XM, XTand XZ, the Tata Nexon will come in five exciting options- Vermont Red, Moroccan Blue, Seattle Silver, Glasgow Grey and Calgary White and will come with a standard warranty of 75000 km or two years.