Excelsior Correspondent
JAMMU, July 19: Tata Motors today said it will hike prices of its passenger vehicles across models by up to 2.2 per cent from August to offset increased input costs. The company, which had increased prices in April by 3 per cent, however, said it expected sales momentum to continue despite the hike.
“We have been working on cost cutting, but the problem of input cost pressure is piling up and we will be taking a price increase on our passenger vehicles by August”, Tata Motors President Passenger Vehicles Business Unit Mayank Pareek said.
He further said the company had taken a price hike in April but the input costs continue to rise, mostly on account of increased commodity prices.
When asked by how much the company will increase the prices, he said, “Roughly it will be 2 per cent to 2.2 per cent”. This will be over and above the 3 per cent increase in April, Pareek added.
“The price hike will be across all models, although quantum will depend upon specific models”, he added.
Tata Motors currently sells a range of vehicles starting from entry level small car Nano to premium SUV Hexa with price ranging from Rs 2.36 lakh to Rs 17.89 lakh (ex-showroom Delhi).
When asked if the proposed price hike will impact sales, he replied in the negative, “What we achieved in quarter one was despite the price hike we undertook in April. So we are confident of maintaining the sales momentum”.
Pareek further said, “In the last 28 months we have been outperforming the market, adding that in this year’s quarter one, while the industry grew 13.1 per cent, we have grown by 52 per cent.
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