MUMBAI: Auto major, Tata Motors on Wednesday announced the launch of its new initiative ‘Sanitised by Tata Motors ‘to assure customers about the highest standards of safety being followed in their car dealerships, nationwide.
With this novel initiative, customers will be delivered a fully sanitised new vehicle from the Tata Motors dealerships. Specially designed labels confirming ‘Sanitised by Tata Motors’ will be pasted on the vehicle post sanitisation, and the vehicle will remain untouched by the dealership teams till it’s delivered to the customer.
Taking precautionary measures a notch higher, the vehicle key too will be handed over to the customer in a sanitised and box, especially designed to avoid any direct contact of the dealer staff.
Speaking about the initiative, Mr Vivek Srivatsa, Head Marketing, Passenger Vehicle Business Unit (PVBU), Tata Motors said, ”At Tata Motors, safety is the top priority for us, our customers as well as our dealers at all times. Accordingly, we have taken utmost care at all dealerships and service centres to maintain requisite social distancing, minimise physical contact with the vehicles and enhance the levels of sanitisation and hygiene. With ‘The Sanitised by Tata Motors’ initiative, we are further instilling a sense of confidence in our customers, assuring them that they are always safe while engaging with Tata Motors. This will help customers conveniently access our ‘New Forever’ range of cars and SUVs.”
In addition, at all dealerships, discussions with customers are being done virtually using digital tools and any meetings, if necessary, are being conducted with prior appointments and post verification of all requirements. Documents for vehicle insurance and registration are being collected via mail or specially installed drop boxes and vehicle deliveries are being done only after all formalities are completed.
Furthermore, test drives are being offered on demand at the customer’s preferred location. As a practice, only one person drives the vehicle with a dealer staff member sitting in the rear seat to avoid any physical contact.
Following every test drive, the vehicle is fully sanitised including replacing protective covers shielding the interiors of the vehicle that come in contact while driving. (AGENCIES)
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AUTO-AUDI-APP
Audi India launches ”myAudi Connect”
App
MUMBAI, Aug 12:
German Luxury car major, Audi on Wednesday announced the next big step in its Digitalization journey with the roll-out of the enhanced ‘myAudi Connect’ App for Audi customers. In a first, the ‘myAudi Connect’ App will also cater to potential customers and Audi fans.
With exciting customer-centric features, this latest version of the App offers several additional functions including a login for Audi Club India members, payment options to enable in-app merchandise purchase, exclusive offers from Audi Concierge, offers on car-life products and online help and support all of this within a secure framework and in compliance with data protection.
These features are offered as standard for all Audi India customers. Potential customers and enthusiasts get access to features including Augmented Reality, placement of test drive requests, product brochures and service cost calculators amongst others.
Commenting on the announcement, Mr Balbir Singh Dhillon, Head of Audi India, said, “At Audi India, we have endeavored to make our existing suite of digital tech more user-friendly and all-encompassing in functionality. Our ‘myAudi Connect’ App first introduced in 2019 was very well received by customers and it gives me great joy to say that the latest development will help us serve our tech savvy customer even better.
New features such as in-app custom offers, AR and book a test drive function widen the scope of the app to prospective Audi customers. Digitalization is a journey, not destination and we will continue to upgrade our services for our Customers and fans going forward.”
The latest version of the ‘myAudi Connect’ App builds on features like customer safety and security, driver behavior info, Audi Concierge facility, geo-location and service bookings that were offered earlier.
Mr Dhillon further added, ”Digitalization is an extremely important pillar in our strategy for India. Over the past few months we have become accustomed to having all the information we need at our fingertips and this has only strengthened our focus on Digitalization. New technology has always been at the core of everything we do at Audi and the ‘myAudi Connect’ App takes this story forward.”
(AGENCIES)
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