Excelsior Correspondent
JAMMU, Sept 21: Tanishq, the prominent jewellery brand, launched the grand Padmavati collection today in an exclusive partnership with Sanjay Leela Bhansali’s latest movie, Padmavati.
The lead roles have been played by Deepika Padukone, Ranveer Singh, Shahid Kapoor and Aditi Rao Hydari. Through this collection, Tanishq aims to revive dying art forms and to bring back the beauty of heritage and Rajasthani jewellery.
The Padmavati collection is a breathtaking assortment of handcrafted jewellery with a keen focus on intricate craftsmanship. The collection includes pieces such asnaths, arsi finger rings, bangles, chokers, necklaces, mathapattis, haath phools, finger rings, borlas, memands, todas, ear cuffs and armlets of the kind worn by the characters in the movie.
Tanishq recreated Bhansali’s vision of the era when Rani Padmavati’s tales of strong character and exceptional beauty echoed across the land of Rajasthan. With extensive research on the jewellery of that era, the focus was to recreate exquisite pieces that would perfectly define each character according to their personality. The design team at Tanishq used gold, pearls, opals, topaz, emeralds and kundan jewellery, to bring alive the beauty of Rajasthani jewellery.
To celebrate a truly Tanishq wali Diwali, the brand has recreated the Padmavati collection for the consumers, that is inspired by the pieces worn in the film. This collection will be available in stores from 23rd September and starts at INR 75,000.
Speaking about the collection, CK Venkataraman, CEO, Jewellery Division, Titan Company Limited, says, “The Padmavati collection is a reflection of the works of art from the era when jewellery was all about exquisiteness, craft, detail and grandeur; and promises to be a feast to the eyes of all jewellery lovers this Diwali.”
Sharing her thoughts on this association, Deepika Sabharwal Tewari, Associate Vice President – Marketing, Jewellery Division, said, “We are very happy to launch Tanishq’s signature collection during Diwali and give Indian women the opportunity to adorn the beautiful pieces and feel like a queen. As exclusive jewellery partners of Padmavati, we are aiming to showcase our creativity and make these jewellery pieces a part of bollywood history.”
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