Excelsior Correspondent
JAMMU, Apr 14: On the auspicious festival of AkshayaTritiya, Tanishq, India’s leading jewellery brand from the House of Tata, launched its latest collection ‘Hues’ for women.
The idea behind Hues draws inspiration from the fluidity and richness of an Indian summer, where these elements are reinterpreted into sculptural forms and bold contemporary compositions.
Crafted exclusively in 18kt gold, Hues reimagines the way gold is experienced this Akshaya Tritiya-moving beyond traditional, investment-led purchases to jewellery that is expressive and meant to be worn.
Speaking about the launch, Pelki Tshering, Chief Marketing Officer, Titan Company Limited, said, “”We’re excited to reimagine how the modern Indian woman experiences natural gemstones. Designed with an ethno-contemporary sensibility, our first collection draws from the fluidity and vibrance of an Indian summer. It brings colour alive in bold yet refined forms – mirroring how she wears jewellery today: with spontaneity, ease and on her own terms.”
Adding to this, Garima Maheshwari, Head of Design, Tanishq said, “With Hues, we set out to create one of India’s most ambitious design-led explorations of natural gemstone jewellery in recent years. The range draws from the richness of the Indian summer, its lush landscapes and vivid colours and translates these into jewellery through sculptural silhouettes and fluid compositions.”
Starting from Rs 30,000, the range offers a versatile selection designed for both occasion and everyday wear.
To mark AkshayaTritiya, Tanishq presents exclusive festive offers, including up to 20% off on making charges of gold jewellery and on diamond value, along with a flat Rs 201 off per gram on gold jewellery purchases.
Customers can also benefit from the Festival of Exchange, making it an ideal time to upgrade old gold into jewellery that is both meaningful and wearable.
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