JAMMU, Oct 6: India’s top retail jewellery brand, Tanishq, has launched its festive collection “Utsaah–the Festival of Life”. Tanishq’s latest festive edit is an aesthetic representation of contemporary jewellery set in pure gold with a seamless blend of ethnicity and modernity.
The collection re-imagines the rich Indian heritage into distinctive modern jewels while featuring intricate and exquisitely detailed designs in plain gold and ornate gold, the collection speaks Ethno- contemporary. The collection is particularly designed for women who seek modernity and versatility and has a discerning eye for designs.
The Utsaah collection features re-imagined silhouettes with fresh styling and impeccable contemporary treatment with emphasis on modernizing traditional motifs in geometric forms. The bold and edgy collection boasts of the use of numerous Karigari techniques like Modern Filigree, Stamp and wire work, Enamel, Jaali over stone, Tikli, Rawa and ball work to name a few. Celebrating the glint of gold, the assortment showcases varied textures and weave of patterns.
Foreseeing the festive trends this year, Tanishq has focused on the charm of layering exquisite neckpieces for a grandeur look and is one of the key highlights of the collection. ‘Utsaah’ by Tanishq is a seamless blend of intricacy, heritage and old contemporized designs with modern sensibilities, giving a new life to traditional craftsmanship. The collection stands out as one-of-its-kind modern-heritage jewellery inspired from patterns of Indian heirloom crafts, making it a perfect ancillary to complete any woman’s look this Diwali.
Speaking on the launch of the festive collection, Revathi Kant, Chief Design Officer, Titan Company Limited, said, “Like each year, and especially for Diwali, Tanishq brings to you beautifully designed products crafted to perfection by our Karigars that add to your festivities. Our latest Diwali edit- Utsaah has been designed keeping in mind the ‘Wearability’ aspect that has emerged as a key jewellery trend for this festive season.
Utsaah is a beautiful medley of intricate traditional motifs reinvented in minimalistic contemporary silhouettes and the design story is inspired by the idea of contemporizing the classical and traditional jewellery designs to present them in new avatars.