Excelsior Correspondent
JAMMU, Apr 27: Tanishq introduced “Accessible Tanishq”, a range of gold and diamond jewellery starting at Rs 5,000.
Targeted at the value-seeking Indian consumers, the range comprises of cutting edge fashion alongside timeless beauty, resulting in an aspirational selection for either gifting purpose or for self-purchase.
The entire communication is woven around relationships that gives an emotional payoff and urges consumers to celebrate simple joys of life through “Accessible Tanishq”.
Crafted in 18 and 22K gold, the collection with its chic designs and superior finish, not only brings alive craftsmanship but also prove as gorgeous wedding gifts.
Speaking on the launch, Sandeep Kulhalli, Vice President, Retail and Marketing, Tanishq says that Gold is so well entrenched in customs and traditions, which continues to be regarded as a unique storehouse of emotional and financial value, for Indians.
Accessible Tanishq is an attempt to get every consumer shop for gold jewellery without worrying much about the soaring prices, encourage in accumulating pieces and build a collection over a period of time, he added.
With Akshay Trithiya being just around the corner, Accessible Tanishq is in the forefront, showcasing the variety and versatility of this marvelous metal to keep up with the age old tradition to buy gold during the occasion, he said.
Available from Rs 5000 onwards, this range offers a wide variety in earrings, finger rings, pendants, bangles and is available at Tanishq stores across India, he informed.
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