Excelsior Correspondent
KATRA, Apr 7: To acquaint the MBA students with the emerging scope of rural marketing, the School of Business in SMVDU organized a lecture series on “Rural Marketing: A Way Ahead”.
Dr Mahesh Suresh Chopde, the resource person from Mahatma Gandhi National Council for Rural Education, MoE, GOI, Nagpur, discussed the scope and challenges of rural marketing.
J Sai Sudheer Kumar, Resource Person from MGNCRE, Andhra Pradesh, talked about various approaches to reach rural markets and the application of Rural Marketing Information Systems.
Manoj Parmar, Managing Director, Eduknox Technologies, Telangana, shared his experiences of selecting rural markets and developing strategies to target rural customers using appropriate marketing mix planning.
Dr Suvidha Khanna, Assistant Professor, School of Hospitality and Tourism Management, deliberated on the avenues of rural tourism in Jammu and the challenges associated. Dr Manisha Jagtap, Associate Professor, Dnyansagar Institute of Management and Research, Pune, discussed the marketing of agriculture inputs and mobile trading in rural markets.
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