KOLKATA: Superstar Salman Khan would be the new face of Parle Agro’s Appy Fizz. The beverage company, which aims to fuel levels of growth far higher than category averages, made the announcement last evening, a company release issued here said.
With the on-set of summer across India, Salman will feature in the new ‘FeelTheFizz’ campaign for Appy Fizz. Salman’s stylish, macho and magnetic attitude is a seamless fit for Appy Fizz’s bold and edgy persona and will help drive far reaching impact and recall for the brand, the company believes.
Since its launch in 2005, the Rs. 650 crore brand has been a market leader in the category of fruit + fizz drinks.
Associating with Salman Khan is a part of Appy Fizz’s strategic large scale marketing investments, aiming to further strengthen the brands connect with millions of consumers across India.
The brand’s recent association with Bigg Boss season 11 met with huge success, when Parle Agro unveiled a special edition Appy Fizz PET bottle along with the show, giving fans an exclusive chance to meet their hero.
Mr Nadia Chauhan, Joint MD and CMO, Parle Agro said, ‘Appy Fizz has established a strong foothold in the market over the years and with this collaboration, we want to further build the brand through aggressive marketing initiatives.
Salman Khan’s magnetic personality seamlessly reflects the brand’s identity and with his popularity along with the power of Appy Fizz, we aim to make this brand a household name,’ the release quoted him as saying. Speaking about this collaboration, Salman Khan said, ‘I am positive the fans and the brand’s consumers will Feel the Fizz!’
The release further said Salman is the newest addition to the existing list of A-listers as the face of a Parle Agro brand with Alia Bhatt as the brand ambassador for Frooti and its variants and Kollywood superstar Allu Arjun for Frooti in South India. (AGENCIES)
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