NEW DELHI : To ride on the popularity of e-commerce business, real estate developers are making a beeline with discount offers to sell their piled up inventory of homes online. With the intention of extending the reach to all the prospective home buyers, Pune-based Kolte Patil developers Ltd with presence in Bangalore, Mumbai and Goa, has collaborated with Snapdeal by extending the online booking facility with slew of discounts and offers to Snapdeal users. Amit Maheshwari, VP Fashion, Snapdeal.com said, We launched the real estate category on Snapdeal in August 2014 and have seen a very positive response from our customer base on this. We, at Snapdeal.com constantly strive to offer our customers the widest range of products and services at best prices. Similarly, Tata Value Homes Ltd, a subsidiary of Tata Housing Development Co Ltd, recently tied up with online real estate portal Housing.com to sell homes online. The partnership with Housing.com will allow customers of Tata Value Homes to use the former’s proprietary 3D rendering platform The way people buy a house has not changed for decades now. Millions still struggle for weeks, months or longer hunting for a home. Slice View brings the whole home search experience onlinefrom beginning to the booking of the flat, said Advitiya Sharma, co-founder of Housing.com.
Tata Value Homes has put up for sale on Housing.com an inventory of 150 homes across four projects in Pune, Bangalore and Chennai. The average price of the homes being offered online is around Rs 30 lakh, the firm said. The company started selling homes online last December as a part of Google’s Online Shopping Festival. Later, it tied up with e-commerce marketplace Snapdeal.com and last month it launched its own e-commerce platform tatavaluehomes.com. The company said it has sold almost 700 homes online since December 2013, generating over Rs.300 crore in the value and affordable housing segment.
Almost 40-45 per cent of our sales are now happening online, said Pawan Sarda, head, marketing and product development, Tata Value Homes.
The company will continue selling homes on its own portal as well tie up with other e-commerce companies, he added. (AGENCIES)
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