COIMBATORE, Aug 10: Premier Fine Linens Private
Ltd, a major exporter of bed linen, has forayed into the
domestic retail market by opening its first exclusive showroom
here under the Blue Dahlia brand.
The idea of starting this brand was to bring to the
Indian consumers high quality products at reasonable prices,
the company managing director Shanthi Srinivasan told
reporters here on Saturday.
Premier Fine Linens, from the stable of Premier Mills
Group, exports over 95 per cent of the products to US and
Europeans markets, she said.
However, inquiries from other destinations like
Hyderabad and Bengaluru made the company to foray into
the domestic market, Shanthi said.
Stating that the company makes specialised linen for
many of the luxury brands across the world and wanted to bring
this quality to the Indian market, she said that it plans to
open four showrooms in metros in a year.
The products offered are bedsheets, pillow covers,
quilts, duvet covers, bedspreads, pillows cushions, Shanthi
said, adding that Premier would foray into table linens, as
part of product diversification. (PTI)
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