Excelsior Correspondent
JAMMU, Oct 2: PNB MetLife, one of India’s leading life insurance companies, has launched Insurance Awareness Program to educate people on the basic concepts and importance of insurance for leading a secure, healthy and happy life.
In this connection, workshops are being conducted in partnership with Insurance Foundation of India (IFI), a leading NGO working in the area of Insurance awareness, on October 3 and 7, across 10 villages in Districts Jammu and Samba. PNB MetLife through this initiative aims to contribute to the larger goal of generating awareness and making Indians financially independent and self-sustaining.
Conducted by professionals, the workshop engages with the audience using digital content helping them understand the basic concepts of insurance and why is it important for them to be adequately insured. Through this initiative, the company plans to reach out to thousands of people across the rural and semi-urban population driving the key message of insurance awareness and financial inclusion.
Commenting on this initiative, Niraj Shah, Director – Marketing, Strategy & Products said, “We reached out to over 80,000 people in villages through workshops, leaflets, audio announcements and volunteers. We have also created an audio visual and jingle aimed at further enhancing insurance literacy to drive the message effectively to the public.”
S K Sethi, vice president, Insurance Foundation of India said: “During the program, special emphasis is being given to answer the queries of the audience so that their insurance myths could be removed. We are using simple Hindi in the form of a 10 minutes film (specially produced for these events) along with pictorial booklets with animation so that we can reach the villagers where penetration of Life Insurance is very less.”
PNB MetLife has launched several initiatives in the area of Insurance Awareness recently. Programs enabling the young generation to understand the basics of money management and incorporating the importance of financial planning are ongoing in colleges and business schools. The program also showcases the critical role that life insurance plays in the financial planning process. The company is also using social media like Face book, Twitter and LinkedIn to drive the message of insurance effectively to the public.
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