Excelsior Correspondent
JAMMU, Oct 22: To amplify its innovative and successful digital campaign, leading public sector bank, Punjab National Bank (PNB) celebrated ‘Digital Apnayen Day’ across its 88 branches in J&K.
Speaking at a function at PNB Shastri Nagar, Sanjeev Kumar Dhupar, Circle Head PNB Jammu said, since its launch, the campaign has been an effective hand-holding approach to make masses self-dependent, shift more customers to digital banking means and induce merchants to encourage the use of digital channels including RuPay Debit Cards, UPI and AePS accounts for all financial needs.
He also said that it also supports government’s vision to bring about one crore customers to digital payment modes.
“On the occasion of 75th Independence Day this year, Ch. S.S Mallikarjuna Rao, MD & CEO, PNB had announced the launch of digital campaign—Digital Apnayen, following which the bank successfully integrated more than 5 lakh new customers who conducted more than 8 lakh digital transactions, from August 15 to September 30, 2020,” Dhupkar maintained.
He said that the Bank contributed more than Rs. 40 lakh to PM CARE fund as CSR on behalf of its customers (Rs. 5 per selected transaction) who embraced the digital way of banking.
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