NEW DELHI, Apr 23: Ola Electric on Thursday said its electric bike Roadster X has gained a significant foothold in the country’s largest motorcycle markets, even as a broader momentum was building for electric bikes with monthly sales nearing 5,000 units.
Ola’s Roadster held over 50 per cent share of fledgling electric bike sales in the bigger markets of Uttar Pradesh, Bihar and Madhya Pradesh during March and April, according to VAHAN data, the company said in a statement.
The steady build-up in volumes signals that the segment is moving towards meaningful scale and starting to contribute more visibly to Ola and the overall EV growth.
Monthly electric bike sales are currently about 5,000 units, up from slightly over 1,000 units at the same time last year, it added.
This comes at a time when the electric motorbike’s competitive landscape remains relatively fragmented, with most other players yet to achieve consistent scale.
The company said three large states, along with Rajasthan, where motorcycles dominate the two-wheeler mix, are critical to the long-term electrification story.
In several of these states, Ola is estimated to hold a 50-65 per cent market share, reflecting a strong early foothold in high-potential, bike-centric markets, it added.
A key enabler of this shift has been improvements in product capability, particularly range. Range anxiety has historically been a major barrier for motorcycle buyers, whose usage patterns typically involve longer daily distances compared to scooter users.
Ola’s Roadster X+, for instance, is positioned with a claimed range of 400 to 500 kilometres on a single charge, bringing EV motorcycles closer to the expectations set by internal combustion engine counterparts, the company said.
Monthly volumes of Roadster X+ with an indigenously developed 4680 Bharat Cell have shown a consistent uptick over the past few quarters, indicating that adoption is gradually moving beyond early adopters, it added.
At the same time, the company said, the market remains open and competitive.
Several OEMs have announced plans in the electric motorcycle space, but most are still in the process of scaling distribution, strengthening product portfolios, and building consumer awareness.
This has allowed a few players with stronger execution to gain early share, particularly in markets where on-ground presence and service networks play a decisive role, it added.
Ola Electric said the emerging trend suggests that India’s EV transition is entering a new phase. While scooters led the initial wave, motorcycles are increasingly shaping the next leg of growth, given their relevance across both urban and non-urban markets.
Early traction, improving product offerings, and rising registrations indicate that the shift from ICE to electric in this segment is beginning to gather pace, with a few players already, it added. (PTI)
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