Excelsior Correspondent
NEW DELHI, Sept 14: Moto, the Made in UAE energy drink is being launched across India in route to a committed growth strategy to complete the availability of the product across 33 countries to date.
Moto is a unique beverage product that combines all the elements that create an energy drink that delivers great taste and a simple yet astonishing look and feel. It is made up of the highest quality of ingredients available for the category using the best food engineering techniques.
Moto is owned by Foodco Food Trading company, an organization focused on distributing food and beverage products across a wide variety of international markets. Foodco Food Trading is owned by Hid Highness Sheikh Nahyan bin Hamdan bin Mohammed Al Nahyan, chairman of Total Support Holding.
In order to reach the consumers of India, Moto has partnered with M/s Aish Adventures Private Limited with its Head Office in Delhi. Moto is poised to reach out to the pan India consumers with its widest distribution channel consisting of 20 expert and professional super stockists and 200 experienced distributors.
In the first year Moto will be made available across 200000 points of sales in India and is all set to establish an ambitious market share of 20% backed by extensive marketing activities. Moto has a detailed plan to be an active brand in the on-trade sector as well.
The official launch of Moto will be conducted at the ITC Maurya and attended by Moto Board of Directors, representatives from the office of His Highness Sheikh Nahyan bin Hamdan bin Mohammed Al Nahyan, Board of Directors from Aish Adventures, distributors across India, trade executives and invited social celebrities.
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