
Excelsior Correspondent
JAMMU, May 1: Aimed at blending shopping with fun and excitement for customers, Monalisa today hosted a lively in-store entertainment segment titled “Laughter Loot Show”.
The unique initiative drew attention for its creative approach to customer engagement, offering visitors a chance to enjoy moments of joy while also winning exciting rewards.
Described as a special in-store event, the “Laughter Loot Show” has been designed to bring smiles and create a cheerful atmosphere within the store premises. Customers visiting the outlet are encouraged to take part in a fun-filled laughter challenge, turning an ordinary shopping trip into an entertaining experience.
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Speaking about the initiative, Amit Raina, Store Manager at Monalisa, Channi Himmat, said, “Laughter, they say, is the best medicine, but at Monalisa, it is also the ticket to winning. Through this campaign, we aim to create a joyful shopping environment while rewarding our customers for their participation.”
He further added that the campaign is being organized across all Monalisa stores in Jammu as well in Ludhiana, ensuring that customers throughout Jammu can take part in the celebration.
“We are welcoming our customers with new stock and a wide variety of fresh collections across all our stores. This initiative is our way of connecting with the community in a more engaging and entertaining manner,” he said.
The show, which commenced on May 1, will continue for the next two days.
During this period, shoppers can not only explore the latest arrivals and attractive offers but also participate in the laughter challenge to win coupons, redeemable across Monalisa stores.
Established in 1969, Monalisa stores have been a trusted name in fashion retail and Jammu’s most iconic shipping destination for generations.