HYDERABAD: Microsoft India on Saturday announced the launch of a new e-commerce platform here for handloom weavers under its Project ReWeave,as part of its philanthropic initiative.
The e-commerce platform would help connect artisans to the buyers directly enabling them to expand to newer customers and markets, a press release from Microsoft said.
A new e-commerce website hosts signature collections created by the weaver communities, showcase traditional designs and products created from natural dyes, the release said.
The e-market place would help sell to a broad set of customers, support weavers in increasing their income and earning a sustainable livelihood while also reviving traditional forgotten Indian art, it said.
Microsoft, in association with the National Institute of Fashion Technology (NIFT), has also curated a special curriculum in ‘CAD and Colour for Handloom Weaving’ to provide digital training in handloom design, it said.
At a ceremony hosted at NIFT, the first batch of 100 handloom weavers were awarded certificates for successful design course completion, the release said. (AGENCIES)
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