MFCS announces plans to expand footprints in Jammu

Excelsior Correspondent

Alok Kapoor, Head, Marketing & Franchise Business- MFCS Ltd, addressing media persons at Jammu on Tuesday.
Alok Kapoor, Head, Marketing & Franchise Business- MFCS Ltd, addressing media persons at Jammu on Tuesday.

JAMMU, Sept 15: Mahindra First Choice Services (MFCS), India’s leading chain of multi-brand car service workshops, with a national network comprising 79 workshops across more than 60 cities, today announced that it plans to expand its footprint in Jammu. MFCS’s growth plans for the State envisage 12 new workshops in Jammu by March 2016.
The company envisions great potential for the multi-brand car servicing business in Jammu and invites applications from various interested parties in Jammu, Kathua, Samba, Vijaypur, R S Pura, Katra, Reasi, Udhampur, Doda, Ramban, Akhnoor, Sunderbani, Rajouri, Poonch, Pathankot (Punjab) and nearby towns.
MFCS has received encouraging response in Punjab, HP and Haryana and has already appointed Franchisees at Amritsar, Abohar, Moga, Zirakpur, Bhatinda, Chandigarh, Pinjore, Una, Bilaspur, and Kullu in the region.
MFCS seeks franchisee partners from amongst existing OEM dealers, independent car workshops, and other automobile related businesses as well as from those currently engaged in non-auto businesses.
“We are delighted to further expand our network in Jammu which is a strategic market for MFCS. Our business model for franchisees, especially our spare parts management model has received a strong response and we are in the process of expanding this model across the country. We are looking for the right partners with strong entrepreneurial ability. They may not necessarily be associated with the auto industry but should have a passion for automobiles,” said Alok Kapoor, Head Marketing & Franchise Business – Mahindra First Choice Services Ltd.
MFCS provides franchise partners with a high level of support, right from helping them design workshop layouts to ensuring optimum utilization of land and resources and also helps them select the right manpower and workshop staff, who are trained at the company’s ‘Yellow Spanner Academy’ and technical training centres in Noida and Bengaluru.