Excelsior Correspondent
JAMMU, Oct 10: Chief Minister Mehbooba Mufti has stressed on honing the talent of youth of the State and addressing their issues through more interactions and engagements.
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Chief Minister said this during launch of Radio Mirchi, India’s Number 1 radio station, here today. She added that the youth of the State possess ample talent but the only problem is of its display and marketing. She hoped that Radio Mirchi would become a platform for showcasing this talent.
Mehbooba Mufti also highlighted the importance of addressing the urgent issues of youth like drug addiction and unemployment. She sought more interactive sessions for the purpose whereby youth could discuss these issues freely and solicit counselling. She hoped the Radio Mirchi would not only provide entertainment avenues for the youth but it would also add to their knowledge as well.
On the initiatives of her Government, the Chief Minister said sports and cultural activities have been accorded priority by her Government given the interest of youth in them. Besides, she said, many projects with short term and long term impact have been laid out in entrepreneurship development, corporate absorptions and other areas of employment generation.
During the launch, the RJs, who will host the shows on Mirchi 98.3 were introduced to the audience. The bubbly RJ Shwetima and the dashing RS Nishant promised to keep the listeners in Jammu entertained with their on-air antics. RJ Sayema will host the afternoon show on the Mirchi and RJ Rochie, who is the host of Mirchi’s popular night show “Mirchi Instapyaar” were also introduced to the public.
Mirchi’s Jammu playlist will comprise 70 per cent bollywood and 30 per cent Punjabi music. The chosen combination is a result of careful research and talking to potential listeners in the city.
Mahesh Shetty, COO, Radio Mirch, commented that “We are happy to be launching in Jammu. As a brand, we believe in creating customised products for our markets, tailored to suit the preferences of the city. This approach has helped Mirchi achieve a leadership position within a short span of time in the cities we operated in. In Jammu too, we have designed our playlist and on-air experience around what the people of Jammu told us they wanted to hear and we are confident that our listeners will enjoy what we put on air. We look forward to becoming an integral part of every Jammuite’s life in the days to come”.
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