Excelsior Correspondent
JAMMU, Apr 23: In association with Ivory Education, MICA is offering Post Graduate certificate in Market Research and Data Analytics in Jammu and Kashmir. The classes are being made available from the last week of July through live learning by e-learning.
MICA is one of the best B-Schools of India. It is making a strong effort towards addressing the shortage in the sector. The institute was established in 1991 and over the years it emerged as a pioneer in meeting the integrated business needs. Today, it is the alma mater of professionals serving in marketing, marketing research, advertising, media and communications-driven businesses.
This one year program intends to set a benchmark for those who aspire to excel in the area of Market Research and Data Analytics. Entire approach of this program is to impart domain expertise in the sector. It will follow a step-by-step approach where theoretical concepts will be followed by case studies and practical implementations. Sessions are designed to be interactive and participative.
According to Kapil Rampal, Director, Ivory Education Private Limited, “Market Research and Data Analytics has set the foundation of modern business environment. PGCMRDA has been designed keeping in mind the Market Research and Data Analytics requirements of the industry. It has emerged as one of the top programs in the sector. E-learning allows participants from across the globe to enroll in one of the finest programs in Market Research and Data Analytics from MICA that has an undisputed leadership in the sector”.
The Program Director of PGCMRDA is Prof Vina Vani, who is eminent professor of MICA in this area. She has a Ph D in Statistics and has over 35 years of experience in market research and training.
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