BANGALORE, May 31: There is a greater appetite for online shopping among male shoppers in India than their women counter-parts, a latest survey from MasterCard Online Shopping has revealed.
The survey, which serves as a benchmark that measures consumers’ propensity to shop online, was conducted in November and December 2012 and reached 7,011 respondents from 14 markets across Asia/ Pacific[1] region who were asked questions about their online shopping habits.
In India, 500 respondents were surveyed online and were matched against the online population of the 18-64 year olds based on gender and age distribution. The survey and its accompanying reports do not represent MasterCard’s financial performance.
(UNI)
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