Excelsior Correspondent
JAMMU, July 15: Mahindra First Choice Wheels Limited (MFCWL), India’s No 1 multi-brand certified used car company, today expanded its presence in North India with the inauguration of its authorized dealership JS Grover Sales in Pathankot. The company now has a network of 24 dealerships in Punjab and 41st in this region comprising Punjab, Himachal Pradesh and J&K.
Speaking on the occasion, Dr Nagendra Palle, MD, MFCWL said “Punjab is a strategic market for Mahindra First Choice Wheels and I am sure that our association with Moment Hospitality will help us make further inroads in the market. At MFCWL, we are witnessing a transformational change in the way we operate. MFCWL is committed to providing a unique and trusted consumer experience with a hybrid business model both with our online products and India’s dominant multi brand franchise dealer network. With a vision to create a used car ecosystem, we are enhancing and leveraging our physical and online presence and are best positioned in the auto industry to deliver a ‘Brick and Click’ synergy interface for a unique customer experience. Our strong franchisee network also has a key role to play in our growth”.
“We already have a strong presence in the north and we are delighted to further expand our network in the region with the inauguration of this outlet. Their expertise and knowledge of the local auto market coupled with our innovative and industry first products and services will enable us to increase our customer base in the region. This is our 3rd outlet in Pathankot and we look forward to expanding our strong franchisee network further”, said Tarun Nagar, National Head, Franchisee Operations, MFCWL.
“We are delighted to be associated with MFCWL which is India’s pre-eminent used car brand. The used car market in Pathankot is growing at a rapid pace and MFCWL with its strong value proposition of trust, credibility and exceptional service is well poised to tap into this growth. The company’s consistent focus on innovative products and services will also find favour with customers here”, said Sunil Grover from JS Grover Sales.
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