New Delhi, Apr 23: LT Foods on Friday said its joint venture firm Kameda Seika has started exporting premium rice-based snack brand ‘Kari Kari’ to Australia and the UAE.
Introduced in India in January 2020, Kari Kari — inspired from a Japanese rice cracker ‘Kameda Crisp’ — is sold in four different flavours including Chilli Garlic and Wasabi.
“With consumers gravitating towards healthier snacking options, we are extremely bullish on the prospect of Kari Kari both in India and in global markets,” LT Foods Head India Business Ritesh Arora said in a statement.
The company said Kari Kari will now be available in Perth, Sydney and Dubai. The brand will also be distributed through the grocery chain store Aldi in Australia.
“LT Foods also plans to expand distribution of Kari Kari in Gulf Cooperation Council (GCC) and New Zealand markets,” it added.
Kari Kari is manufactured in LT Foods’ manufacturing facility at Sonepat, Haryana through indigenously grown and sourced ingredients. The company is also growing a specific type of rice locally, which is the key ingredient in the snack.
According to LT Foods, the premium snacking market in India is estimated at Rs 500 crore and growing at a compound annual growth rate (CAGR) of over 25 per cent.
In India, the company is selling Kari Kari in over 700 modern trade and standalone stores in the cities of New Delhi, Mumbai, Bangalore, Hyderabad, Kolkata, Pune, Chennai, Ahmedabad and Bhopal. It is also available on leading e-commerce platforms. (PTI)
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