Excelsior Correspondent
JAMMU, May 24: LG has launched a Brandshop exclusive consumer promotion, presented as “The Big India Happiness Festival” that will run from May 1 to June 15, 2022 in all markets in India, except Tamil Nadu.
Through this, LG aims to help consumers witness happiness at its best by providing differentiated offerings for Brandshop customers.
Under this promotional campaign, consumers can participate in an ‘Assured Win’ program to receive instant cash discounts of up to Rs. 5000 for the purchase of select LG products.
Within the home electronics category, all television models of OLED & ONED, Nanocell & UHD 50″ and above would be eligible for this promotion whereas in home appliance category, all products valued at Rs. 35,000 and above will be able to use the promotional discount.
This includes refrigerators, washing machines, dishwashers, water purifiers, air conditioners (5-star Wi-Fi, hot & cold, and Virat series models) and convection microwave ovens (28 & 32 liter models).
Consumers that have participated in the “Assured Win” program will also qualify to enter Rs. 1 Crore lucky draw for a chance to win home entertainment and home appliances prizes.
Additionally, the Plus Bumper lucky draw gives consumers the opportunity to win brand-new OLED televisions. In the latest weekly draw scheduled on May 10 & 16, 2022, LG had 42 winners in each week who were able to enjoy the innovative range of LG products.
Launching the promotional campaign, Ashesh Nanda, Head Brand Stores, LG Electronics India said “Through our latest promotional offerings in ‘The Big India Happiness Festival’ we are confident our diverse range of products, will enable consumers to upgrade and enrich their lives.”
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