Excelsior Correspondent
JAMMU, May 23: On occasion of LG Electronics India’s 20th anniversary, the company has extended its commitment to the environment by launching a massive plantation drive in 42 cities in association with various NGOs, Government Associations, schools and colleges.
All the employees along with the LG Officials and LG Customers planted 20,000+ trees across multiple cities and took the pledge to protect the environment and make eco-friendly choices to contribute to a greener world.
There was 150 number of trees planted along with a tie up with social foresty department in J&K for the activity. With this activity, LG once again reinforced the concept of life’s good by playing a positive role for cleaner and greener environment.
Commenting on this initiative, Branch Manager LG & DFO Jammu, said. “LG has been working closely on the vision of energy conservation and taking proactive steps for the same. LG encourages optimum usage of natural resources and uses innovative and effective measures to meet the objectives of sustainable development and consumption and production processes. This tree-plantation drive is an initiative towards keeping the environment clean and green and ensuring that development is sustainable in nature. LG is already dedicated to this cause with a line of energy efficient products like ACs, Refrigerators, Water Purifiers etc., which is an important add-on to other environmental protection endeavours.”
Amit Gujral, Head Corporate Marketing said on this initiative – “LG being part of almost every Indian home and working not just as a product selling brand but a conscious and caring brand for the society has been producing products, which are health and environment friendly. A tree signifies a cleaner, greener and healthier surrounding and also signifies growth with care. LG India, since last 20 Years in our country has been living up to such causes and indeed resonating on brand’s promise – Life’s Good!!”
This year, LG has completed its 20-year long journey in the country. Apart from delivering quality products to its consumers the company has been making conscious efforts at protecting the environment and saving our resources for future generations with this initiative.
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