NEW DELHI, Sept 19: Khadi and Village Industries Commission’s (KVIC) firmness has forced e-commerce portals like Amazon, Flipkart, Snapdeal and others to remove over 160 web links selling products in the brand name of ‘Khadi’.
In a statement on Saturday, the KVIC said that the development comes in wake of KVIC serving legal notices to over 1,000 firms using the brand name ‘Khadi India’ to sell their products and thus causing damage to its reputation and the loss of work to Khadi artisans.
It further said that after KVIC served legal notice, Khadi Global has also discontinued using its website www.khadiglobalstore.com and also removed its social media pages on Twitter, Facebook and Instagram and have sought 10-day time to remove all such contents and product using the brand name ‘Khadi’.
KVIC action has also resulted in shutting down a number of stores across the country that were selling fake Khadi products.
These e-commerce portals were selling products like Khadi masks, herbals soaps, shampoos, cosmetics, herbal mehandi, jackets, kurta and many such products through different sellers using the brand name ‘Khadi’. This created a false impression among online buyers that these commodities were genuine ‘Khadi’ products.
KVIC also stated that a majority of the products that have been removed were being sold by one Ayush E-Traders. This firm has confirmed to KVIC that it has removed 140 links for various products that were being sold as ‘Vagad’s Khadi Products’.
It further stated that there has been a steep rise in violation of Khadi trademark as the popularity of Khadi grew manifold in recent years after the Prime Minister’s appeal to buy Khadi products.
Exploiting this opportunity, a number of online sellers began selling random products in the name of Khadi. Also hundreds of stores mushroomed in different cities that were selling fake Khadi products.
(AGENCIES)
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