NEW DELHI, Oct 30: Keeping in view the Deepawali festival, the Khadi and Village Industries Commission (KVIC) has launched a limited edition of two-layered ‘Happy Diwali’ printed face masks made of pure Muslin fabric, the Ministry of Micro, Small and Medium Enterprises said on Friday.
The high quality, ultra-fine cotton fabric Muslin face masks, handmade by traditional Khadi artisans of West Bengal, have been developed following the overwhelming public response to two layers Khadi Cotton and three layers Silk masks.
So far, the KVIC has sold over 18 lakh such face masks across the country in less than six months’ time.
The Diwali Muslin face masks, which come in an appealing combination of snow white and sparkling red, are priced nominally at Rs 75 a piece and available for sale through the Khadi outlets in Delhi and online through KVIC’s e-portal www.khadiindia.gov.in.
KVIC Chairman Vinai Kumar Saxena said the double-layered Diwali Face Masks has a small price, but great value.
”It is another effort of the KVIC to protect people from pandemic, while celebrating the festivals in style. Apart from protecting people from the spread of disease, KVIC is constantly working to make its face masks look trendier.
”The Muslin fabric has added variety to our range of face masks that also include Cotton and Silk masks. At the same time, this is creating additional employment for Khadi artisans,” he added.
According to Mr Saxena, KVIC will also launch Christmas and New Year special masks in the coming days.
Like other variants of Khadi masks, the Muslin face masks too are skin-friendly, washable, reusable, bio-degradable and economical that suits all pockets, said the KVIC Chairman.
This face mask consists of two layers of pure white Muslin fabric. The sparkling red piping on the mask adds to the style quotient, as it has been designed to gel with the festive attires, he added.
This fabric has been chosen for manufacturing, as it helps retain moisture content inside, while providing an easy passage for the air to pass through. What makes these masks more special is the hand-spun and hand-woven cotton fabric that is extremely soft on skin and comfortable for long-duration use, Mr Saxena said. (UNI)
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