KOEL eyes 5-6 per cent market share gain with launch of new gensets

HYDERABAD, Feb 14: Genset major Kirloskar Oil Engines Limited (KOEL) is hoping to gain five to six per cent market share with the introduction of its new intelligent
“Currently, all India, our market share in generator
industry is 30 per cent plus. It is precisely 33 per cent.
With this introduction of intelligent genset, we expect
to gain five to six per cent market share,” Chief Operating
Officer, KOEL, Sanjeev Nimkar told reporters during the
announcement of the company’s latest product range.
“Within eight-nine months, we must get this share
(additional market share). Because, we feel we are giving
higher level of comfort and convenience to our customers
without charging for it,” he said.
Noting that Kirloskar Oil Engines Ltd was currently doing
Rs 1,500 crore worth business in power generation, he said,
“With this new addition, another Rs 90 to Rs 100 crores should
get added only because of this intelligent sets.”
The new intelligent products come with in-built feature
like remote monitoring of the DG set. The DG does a
self-diagnosis and reports (if) any problem electronically to
the control room. The DG safeguards itself against any
possible fatal eventualities, Nimkar said.
Good power availability brings in a lot of investment and
new projects bring new business to the company, he said.
“When the new projects and investment comes in, all of
them need back up power. That brings in new business for us
and that’s the growth engine for us. So,… we support strong
power availability in the country. In fact, we want zero power
cut off in the country,” he said. (PTI)