Excelsior Correspondent
JAMMU, Jan 21: The finale of ‘Abki Baar Aapke Liye’ campaign launched by the KISNA Diamond and Gold Jewellery was concluded here today.
During the campaign, 100 Maruti Celerio cars were given away to the lucky customers, across the 11 cities in country.
Over 51,219 people participated in this engaging initiative, making it one of the most significant campaigns in KISNA’s history as well as the industry.
Speaking on the occasion, Ghanshyam Dholakia, Founder & Managing Director of Hari Krishna Group, stated, “The overwhelming participation from jewellery buyers in the #Abki_Baar_Aapke_Liye campaign, is a testament to the trust and affection our customers have for KISNA. This campaign celebrates the spirit of sharing joy and rewarding our loyal patrons with the opportunity to win something truly extraordinary.”
Parag Shah, Director of KISNA Diamond & Gold Jewellery said, “This campaign underscores our commitment to connecting with every Indian household. The excitement and engagement seen during this period reflect the deep bond KISNA shares with its customers, blending tradition, modernity and trust in every piece of jewellery we offer.”
The campaign offered participants the chance to win a car through a purchase of diamond, platinum, or solitaire jewellery worth Rs 20,000 or more or gold jewellery worth Rs 50,000 or more.
Customers had the option to participate in a lucky draw and win a Maruti Suzuki Celerio.
As part of the campaign’s grand finale, KISNA selected 104 winners from across India.
North India saw maximum participation with 20,795 participating customers, followed by other regions. The winners received the keys to their cars at special events curated for the same, across states, including Delhi, Haryana, Punjab, Maharashtra and Tamil Nadu among others.
KISNA’s #Abki_Baar_Aapke_Liye campaign has redefined customer engagement by providing a unique opportunity to experience the magic of jewellery shopping while celebrating life’s moments in the most spectacular way.
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