Excelsior Correspondent
NEW DELHI, Apr 19: Jammu and Kashmir Tourism organized another Road Show-cum-Ethnic Food Fest at Dilli Haat here last evening with the theme “Paradise Awaits You” to promote the State’s tourism products in the domestic market.
First Secretary of Saudi Arabian Embassy, Khalid Makhi was also present on the occasion. Officers and officials of J&K Tourism besides large number of people of all walks of life including foreign tourists and members of travel bodies of J&K also participated in the show.
In an interaction, Khalid Makhi said that Kashmir is preferred tourist destination for the travellers from the Middle East. He said Middle East and Kashmir have cultural and spiritual bonds and people from Middle East love to visit J&K. He said Almighty has gifted J&K with variety of tourism products and the Government has to give thrust to upgrade the eco-friendly tourism infrastructure of global standards to pave the way for high end tourists to visit J&K.
On the occasion Director Tourism Kashmir/Managing Director Jammu and Kashmir Tourism Development Kashmir Farooq Ahmad Shah said the main objective of organizing the road shows, ethnic food fests and other events outside the state is to market J&K tourism products in the domestic market. He said travellers of domestic market are very much enthusiastic to visit J&K and their number is increasing every year. He said J&K has all tourist products and is known across the globe as a distinct tourist destination.
He said our thrust is to provide quality eco-friendly tourist infrastructure and better road communication to our guests and Taj Vivanta, Grand Lalit and Khyber Resorts have already setup quality infrastructure in Kashmir for high end tourists and ITC are now tying up with local hoteliers to upgrade the tourist infrastructure in the State.
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