Excelsior Correspondent
JAMMU, Nov 15: In its quest to go further in delighting customers, Ford India today introduced the 2014 Ford Fiesta at Jammu Ford, Jammu with a stunning new look, plush interiors and several segment-first features.
Redefining expectations from a premium sedan, the stylish new 2014 Fiesta will also boast of the award-winning SYNC® with Ford App LinkTM – a smarter, hands-free in-car technology to keep drivers safely connected while on the road.
The 2014 Ford Fiesta will be available in three trims – Ambiente, Trend and Titanium, all powered by the proven 1.5 L Duratorq diesel engine which is tuned to deliver razor-sharp performance, addictive drivability and outstanding fuel efficiency of 25.01 Km/L.
”The Fiesta has a very special role in Ford India’s product portfolio and is for the pure driving enthusiasts who are known for their distinct choices and opt for nothing but the best,” said Sanjay Aggarwal, Managing Director, Jammu Ford, Jammu.
“The 2014 Fiesta is a perfect embodiment of the 24/7 connected lifestyle of today’s savvy, confident and discerning customers. This premium sedan, with its many firsts and innovative features, brings to its segment clever convenience, outstanding fuel economy, exceptional passenger safety and intuitive in-car technologies,” added Aggarwal.
Sporting a host of smart new features such as rain-sensing wipers, auto headlamps and push-button start with smart keyless entry, the car moves up several notches to keep drivers indulged with its clever convenience.
The sedan will be available in six colour options including two absolutely new ones – Golden Bronze and Smoke Grey.
The 2014 Ford Fiesta has been designed to provide high levels of protection and driver support through a range of advanced active and passive safety features. The premium sedan boasts of a rigid body structure which offers uncompromised safety.
Offering exceptional value to customers, the 2014 Fiesta’s entry-level trim Ambiente Diesel will be available at Rs. 769,000, followed by Trend Diesel at Rs. 855,720 and top-of-the-line Titanium Diesel at Rs. 929,449.
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