It’s about talent, not platform: TikTok influencers after app ban

NEW DELHI:  She’s just 23, had 2.8 million followers on Tik Tok and was making up to Rs 30,000 a month but Niharika Jain, one of the many ‘influencers’ who found money and fame on the short form video app, is not complaining about the Government ban.

After all, it is about talent and she can quite easily switch to another platform, Jain said on Tuesday, a day after the Government banned 59 apps with Chinese links, including the hugely popular TikTok, saying they were prejudicial to the sovereignty, integrity and security of the country.

“We are content creators and it is our talent that makes us popular. If not on TikTok, I can use some other platform to showcase my talent,” Jain said.

The mass communication graduate was freelancing with different reality shows before taking a leap of faith to become a full time influencer on Tik Tok, posting videos about trending styles and fashion hacks.

She joined the platform in August and quickly gained 2.8 million followers, making Rs 15,000-30,000 for every brand video or a campaign.

So yes, the Government ban was a shock.

“Posting videos on TikTok was my bread and butter, but I understand the need for this Government move. I completely support Mr Narendra Modi,” the young woman said.

There are several others like her. (AGENCIES)

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