Excelsior Correspondent
JAMMU, Oct 28: GDC Sidhra organised an interactive session for the students of Commerce stream and for faculty of the College in collaboration with IIT Jammu, here today.
Dr Amitash Ojha, Head Department of Humanities and Social sciences and Dr Lakhwinder Singh, Project Officer of IIT Jammu were the resource persons.
Dr Amitash Ojha interacted with the students on the skill course which is going to be launched in the College for the students of Commerce and the title of the course is “Neuro-Marketing”. He also deliberated upon the techniques being used by the big companies like Apple, Microsoft, Amazon and Facebook etc. to sell their product.
Dr. Lakhwinder Singh also interacted with the students and faculty on the issues of presentation and interpretation of the data and also interacted with the faculty members on “Recent Trends in Research”.
College Principal Dr BB Anand highlighted the importance of Skill under NEP-2020. The entire proceeding of the event was conducted by Ritika Dogra and Dr Attaullah Niazi, while the session was co-ordinated by Dr Anshu Gupta, Convenor, IQAC of the College.
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