Excelsior Correspondent
New DELHI, Dec 11: Hyundai Motors India Ltd, the country’s leading premium car manufacturer and the largest passenger car exporter today launched its CSR initiative ‘Safe Move – Traffic Safety Campaign’ in association with Ministry of Road Transport and Highways.
Hyundai Motor Group CSR constitutes 4 main pillars -“Safe Move, Green Move, Happy Move and Easy Move”. Safe Move is one of the key pillars of Hyundai’s global CSR campaign on traffic safety campaign. Under the aegis of “Safe Move”, the HMIL in association with the Ministry of Road Transport and Highways will promote the best practices of road and traffic safety habits among children.
Shah Rukh Khan is participating in Hyundai’s CSR initiatives as Hyundai’s Corporate Brand Ambassador. Mr Khan has been associated with Hyundai since 1998 in India and has been instrumental in strengthening Hyundai brand in India.
The ‘Safe Move’ official traffic safety campaign educates the children on the traffic safety. This initiative will have both online and offline engagement channels.
Robocar Poli animation series along with message from Minister of Road Transport & Highways and Shipping Nitin Gadkari and Hyundai Corporate Brand Ambassador Shah Rukh Khan will be aired on Hungama TV channel. The 26 episode series will be available in English, Hindi and Tamil languages.
Along with the TV airing, special School Contact and RWA (Residential Welfare Association) programs have been designed to reach out and spread the traffic safety message across the multiple cities in India. The School and RWA Contact Program will be initially activated in 5 major cities – Delhi, Mumbai, Chennai, Kolkata, and Ahmedabad.
YK Koo, Managing Director, Hyundai Motor India Ltd at the launch said, “Hyundai is a responsible car manufacturer and India’s most loved car brand. It is our responsibility to apprise children about the importance of traffic safety for a better future. Children are the future of a nation and traffic safety campaign’ is an effort to reach out to the children to educate them with best practices of the traffic safety.
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