Excelsior Correspondent
JAMMU, Dec 22: Hyundai Motor India Limited today announced the launch of the 5th Edition of its #BeTheBetterGuy road safety campaign.
The campaign aims to drive home the importance of safe driving habits, bringing about a positive change and making Indian roads safer for all users through innovative and engaging content across platforms.
Resonating with Hyundai’s global vision of ‘Progress for Humanity’, Hyundai Motor India has been at the forefront of creating a meaningful and an emotional connect with its customers and other stakeholders as Road Safety has always been a core focus area for the company.
SS Kim, MD and CEO, Hyundai Motor India Limited said, “Over the years, the #BeTheBetterGuy campaign has been a strong voice in the road safety domain and has influenced a number of motorists in India to become better and safer road users and practice road safety in their day-to-day lives.”
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