MUMBAI: Actor Hrithik Roshan has been found to have done no due diligence while endorsing Jolly
Tulsi 51, a healthcare brand, that has been found to be making misleading claims.
“There was no evidence provided to show that the celebrity (Roshan) did due diligence prior to the endorsement, to ensure that all descriptions, claims and comparisons made in the advertisement are capable of substantiation,” a statement from Advertising Standards Council of India said.
ASCI, a self-regulatory body of the industry, said the brand’s claim of increasing immunity and protection from diseases “was not substantiated with robust clinical evidence of product efficacy and is misleading”.
The advertiser, promoting an ayurvedic liquid extracts of five types of tulsi oil for increasing immunity and protection from diseases; did not provide product specific details, it said.
Companies in the education sector lead a list of those indulging in misleading advertising for the months of August and September, the Advertising Standards Council of India said on Thursday. (AGENCIES)
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