Excelsior Correspondent
NEW DELHI, July 31: The new logo as well as the website of Indian Institute of Management (IIM) Jammu was unveiled by Ramesh Pokhriyal ‘Nishank’, the Minister of Human Resource Development, Government of India, here today at Shastri Bhawan, in the presence of Milind Pralhad Kamble, Chairman, Board of Governors, IIM Jammu, Prof B S Sahay, Director IIM Jammu and other officials as well as dignitaries.
The new logo has been designed by National Institute of Design, Ahmedabad, which aptly portrays the core principles of IIM Jammu, depicting the dynamic and sharp leadership of a flying eagle. The distinct quality of an eagle, of nurturing its young ones in a unique manner, relates to the philosophy of the institute. A young eagle is made to go through a tough, rigorous but rewarding training, which prepares it for the hardships of the real world and IIM Jammu too, follows a pedagogic approach that creates an environment filled with academic rigor, training their students to emerge as dynamic leaders, prepared to efficiently tackle the challenges of the world.
The design of the logo is enriched with symbolism. The six elements represented in both the wings of the flying eagle are the six core values of IIM Jammu which includes: Indian Ethos and Business Ethics, Excellence, Innovation and Entrepreneurship, Inclusiveness and Sustainable, Integrity, and Collaboration. The circle at the top represents the rising sun signifying new possibilities and beginnings for the graduates and alumni of IIM Jammu, the bold lettering reflects a firm foundation and rootedness, the blue color signifies the endless sky and the rich maroon color signifies fertility and growth, as well as rootedness in Indian culture.
The motto of IIM Jammu, in Sanskrit “Sa Vidya Ya Vimukte” translates aptly to “It is knowledge that liberates”, imbibes the institution’s mission of serving the humanity, the society, the State and the nation for economic growth and prosperity through outstanding value-based quality education, high quality research, executive education, consultancy and strong corporate as well as international linkages.
Along with that, IIM Jammu also launched its new official website on the same day. The new website is more vivid, vibrant, and much more interactive.
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