Excelsior Correspondent
NEW DELHI, Apr 22: Honda Motorcycle and Scooters India Limited (HMSI) today unveiled the much awaited second ‘Dream Series mass motorcycle’ – the110 cc Dream Neo. To stamp its presence in motorcycle segment, Honda has expanded its product portfolio further in the 100-110cc mass segment which commands a lion’s share of nearly 50% in Indian 2 wheeler market.
To break the clutter “me too” motorcycles in this segment, Dream Neo from Honda caters to the needs of Indian mass model riders who now aspire for an expression of individual identity believing strongly in themselves as “Apni Film Ka Superstart”. They desire their dream bike to deliver the best in class mileage having star features in a limited budget.
Dream Neo is most affordable and more fuel efficient 2-wheeler to be launched ever in India. With its high fuel efficiency of 74 kmpl, high power and torque while incorporating best in class performance and revolutionary Honda Eco Technology, Dream Neo guarantees a dream ride every time.
President and CEO Honda Motor Cycles and Scooter India (private) Limited, Keita Muramatsu said, “Dream Neo is Honda’s next big leap towards creating seep in-roads into the Indian commuter segment. Our newly opened technical centre comprising of R&D, engineering, purchase and quality team, overcame the challenge of improving mileage and meeting the competitive price point. We are confident of customer demand for Honda 2 wheelers and eye 43% growth with 39.3 lakh unit sales in the Financial year 2014”.
Y S Guleria, vice president, Sales and Marketing, said, “Creating a new paradigm in mass mobility, Dream Neo is Honda’s most affordable and most fuel efficient bike ever in India”.
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