Excelsior Correspondent
JAMMU, May 11: The Himalaya Drug Company, India’s leading herbal health and personal care company launched its new TVC to further drive the usage of its flagship product – Himalaya Herbals Purifying Neem Face Wash.
The campaign captures emotions attached to the first pimple and how teenagers turn to their near and dear ones to seek solutions.
The new TVC has been conceptualized by the ad agency Soho Square and directed by Gajraj Rao. Backed by the consumer insight, the 30 sec ad showcases teenagers turning to their family for advice on skincare especially when it includes concerns like pimples. Himalaya’s new commercial reveals how two siblings bond over a shared concern while also throwing light on the emotions attached with the first pimple. The elder sister helps her younger sister by motivating her to face her first pimple. The commercial ends with the functional benefit of using Purifying Neem Face Wash for pimple free skin, with the underlying message ‘Himalaya sabse pehle’
Rajesh Krishnamurthy, Business Head – Consumer Products Division, The Himalaya Drug Company said, “Himalaya Purifying Neem face Wash is our flagship product of the portfolio. Being market leaders, we plan to increase awareness on Facial Cleansing and thereby drive category penetration and growth which is pegged at INR 1640cr and growing at 17 percent.”
“The sweet bantering between 2 sisters in the communication drives emotional connect with these girls and builds positive inclination towards the brand” says Rahul Panchal, Marketing Manager, Face Care.
“Himalaya Neem face wash created the face wash category in India and continues to carry the responsibility of inspiring new entrants. In its current avatar the communication taps into the trend of talent and performances being an important part of our audience’s life,” said Ganga Ganapathi, Vice President, Soho Square.
Apart from the Purifying Neem Face Wash, Himalaya’s face wash portfolio also includes Moisturizing Aloe Vera Face Wash, Fairness Kesar Face Wash, Oil Clear Lemon Face Wash, Deep Cleansing Apricot Face Wash and Clear Complexion Whitening Face Wash.
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