HDFC Bank takes ‘Festive Treats’ to rural India

LUCKNOW, Oct 9:HDFC Bank on Wednesday took its festive offers to the most remote parts of the country and launched the rural phase of ‘Festive Treats’, India’s largest financial services dhamaka that has an offer for every Indian.
The new festive treats will enable small businessmen, families avail loans.
This is the second phase of HDFC Bank’s Festive Treats campaign. The first was launched in Mumbai with a high decibel national announcement on September 30.
The rural phase of the campaign was launched here today at an event attended by Mr Dinesh Tyagi, CEO, CSC SPV along with Mr Arvind Vohra, Country Head ? Branch Banking, HDFC Bank, and Ms Smita Bhagat, Country Head, Government and Institutional Business, HDFC Bank.
Through the network of 1.2 lakh village level entrepreneurs (VLEs) enrolled with the Government of India’s Common Service Centres (CSC), people in rural areas can avail of offers specifically created for them. They will get special offers on all banking products from loans to savings accounts, as well as major discounts on over 1000+ brands.
For the very first time, anyone can walk to their nearest Common Service Centre or neighbourhood VLE to avail of special festive offers available across the spectrum of financial solutions. Both retail as well as business customers can avail offers like discounts on processing fees for loans, reduced EMIs, gift vouchers and more till December 31 next.
For the rural populace, two-wheeler loans will be offered at Rs 77 per day with no down payment, resulting in savings of up to Rs 2,800/.
HDFC Bank and CSC SPV’s co-branded Small Business MoneyBack Credit Card for small traders will be offered with a 1 year bank statement and KYC documents only while special car loan EMI offered at Rs 1,234 lakh onwards with a flat processing fee of Rs 999. Besides 50 per off on processing fees with no collateral for business growth loans.?
“We are delighted to take Festive Treats to the millions of HDFC Bank customers residing in semi-urban and rural India,” said Mr. Arvind Vohra, Country Head ? Branch Banking, HDFC Bank.
“We have the best deals all in one place. Through Festive Treats, we want all our customers to celebrate this season with the same festivity and fervour as they do every year. There are exciting offers for one and all, and I urge everyone to go and make most of it.”
Speaking at the launch of Festive Treats in Lucknow, Ms Smita Bhagat, Country Head, Government and Institutional Business, E-Commerce and Start-ups, HDFC Bank said, “Our partnership with CSC gives us the ability and the reach to spread the festive cheer to the most remote parts of the country. The 1.2 lakh VLEs will act just like branches of HDFC Bank. Customers just need to visit the most convenient one and take their pick. There’s an exciting deal for everyone.”
“CSC is a Digital India program initiative of the Government of India for rural entrepreneurship and empowerment of the citizen. We are delighted to have partnered with HDFC Bank to enable delivery of banking products and services to citizen through CSCs across the country. Citizen can avail benefits under HDFC Bank’s Festive Treat offers through the nearest CSC. This would enhance CSC VLE credibility besides enhancing his/her income substantially. This unique partnership will result in a financially inclusive society,” said Mr Dinesh Kumar Tyagi, CEO, CSC SPV.
Apart from the VLE network, the Bank’s 5,000+ branches will also be transformed into financial supermarkets, where customers can walk in and speak to staff on queries and avail of the offers.
The bank has tied up with over 1000+ retail brands to offer discounts, cashbacks and extra reward points on both in-store and on-line purchases. Leading retail and consumer brands like Reliance Digital, Samsung, Vijay Sales, Big Basket are a few names that will offer up to 10 per cent off on various products and services.